by jason_fox | Feb 7, 2016 | Advertising, Super Bowl
The Obligatory Super Hole X Get excited, America and all parts beyond: Super Hole X is upon you. Indeed, this is the tenth time I have expunged all enjoyment from watching the Super Bowl so that I may proffer my opinions on the commercials contained therein to, as...
by jason_fox | Feb 1, 2015 | Advertising, Super Bowl
Why am I here? Oh yes, to elucidate this year’s crop of Super Bowl broadcast advertisements for upwards of two dozen mildly enthused readers. I shall endeavor to deliver adequate amusement. The guidelines: I only review ads shown during the four quarters of the game,...
by jason_fox | Feb 3, 2014 | Advertising, Super Bowl
Welcome to the eighth annual edition of a futile exercise I call The Super Hole. This year, unlike Super Holes VI and VII, I’ll return to passing out letter grades along with proffering tidbits on how the spots could’ve been better. Granted, I could take the...
by jason_fox | Feb 4, 2013 | Advertising, Super Bowl
This year, I’ve decided to do things a bit different. Instead of merely reviewing the ads, I’ll act as a Monday-morning creative director and offer advice on how these spots could have been better. Which is easy for me to do when I don’t have a client in the edit...
by jason_fox | Feb 6, 2012 | Advertising, Super Bowl
Six years in, I’m still clinging to the “those that don’t get to produce Super Bowl ads get to critique them.” This year, however, I’ve chosen to not offer letter grades for the spots (except GoDaddy.com’s automatic F’s). Because let’s not kid ourselves, anyone who...
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