Stripes
Go to -> Stripes
The challenge: Create an online presence for a brand whose previous exposure was limited to a few internal pages on their parent company’s corporate site.
The solution: Go broad. We began with a Twitter feed and quickly expanded to a custom Facebook tab (with special offers available only to those who liked us). As time and budget allowed, a new company website was created from scratch for those who truly enjoy stalking convernience stores. New media met old with a Twitter-fed digital outdoor board authored by Stripes’ biggest fans.

Stripes Facebook tab – pre-Liked
Stripes Facebook tab – Liked
Twitter-powered digital outdoor
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