by jason_fox | Oct 18, 2014
Walmart Here is roughly .68% of the work Jason helped create for Walmart once upon a time. Print for Walmart/TracFone ended up being a 12-ad campaign. The TV spot features a strategic bagpiper. Seriously. Because what’s going to cut through Christmas song-laden...
by jason_fox | Oct 26, 2014
Interstate Batteries Challenged to take Interstate Batteries out of the world of NASCAR and into the consumer mainstream in a way that was more Coca-Cola than Die Hard (the battery, not the film), we (meaning the team at Firehouse in Dallas) set up situations that...
by jason_fox | Nov 8, 2014
Romano’s Macaroni Grill Once upon a time, Romano’s Macaroni Grill hired the former CEO of Olive Garden to revitalize the brand and utterly destroy his former employer. To that end, he set about revamping the Mac Grill menu from one that said “I’m carbo-loading...
by jason_fox | Oct 28, 2014
Nebraska City Spoiler alert: This campaign led to sales tax revenues increasing 10% year-over-year despite the fact that main artery into town was closed for construction for most of the summer. And now back to waxing poetic. Nebraska City has a lot of things going...
by jason_fox | Oct 16, 2014
Sportsman’s Warehouse We were charged with making SMW stand apart from the Bass Pro Shops and Cabela’ses (yes, that’s correct grammer) of the world with roughly .01% of their budget. So we did. Tragically, they quickly abandoned the “take it...
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