Cholula Hot Sauce

How does one┬áremake a brand with a storied history, but little marketing presence, and give it an image that speaks to its core attributes without resorting to category cliches? By breaking the so-called cardinal sin of food advertising and show the dishes Cholula would embellish before they reached their days of reckoning. At least, that’s what we would do.

Cholula Cow
Cholula Pig
Cholula Chicken
Design by Shannon Phillips