If Old Spice had ponied up the dough to run this during the Super Bowl two days ago, they wouldn’t have won the Ad Meter – they would have melted it into a gooey pile of shame with its confidence and mawnsomeness (manly awesomeness, duh).

Is this guy the black Bruce Campbell, or is Bruce the white this guy? Since Bruce is older – and Bruce Campbell – I guess the former. Sorry, new dude. But you are in Bruce’s league, so kudos to you.

This spot reminds me of another favorite Old Spice commercial of yore. “Yore” being “2007.”

To see more Manmercials, visit the Old Spice YouTube channel.