At the risk of making this an all-Crispin-all-the-time blog, I just can’t let this latest Burger King ad slip by. (If being fodder for every other ad blog out there counts as “slipping by,” that is.)
The spot is for Burger King’s SpongeBob SquarePants kids’ meal. Of course, when I think BK, SpongeBob and kids, my mind instantly goes to the wholesome strains of Sir Mix-A-Lot’s “Baby Got Back.”
What? Yours doesn’t? Maybe that’s why you aren’t working at the brilliance factory known as CP+B. Don’t ask why I’m not, but it involves glycerin, squirrels and a Zippo.
Anyway, I can’t figure out if this ad is supposed to be targeted to parents or kids, but I don’t think it matters – it misses both. Because let’s be honest, the phrase “booty is booty” should never be uttered in a spot for a kids’ product that doesn’t involve pirates. And even then, it’s suspect.
Here’s the spot. Judge for yourself:
Later,
Fox
I actually think kids would love this ad, they would think it’s funny. They wouldn’t understand the sexual undertones in the ad or the original song.
Oh and I’ve heard 5 year olds use the word “botty”, they think its a cute way to say bum.
Dang, that’s the fastest post-to-first-comment time ever at The AdHole. I agree with you to a certain extent. Kids aren’t going to get the pervtacular nature of the ad — although the gyrating SpongeButts aren’t something I want my kids watching at all. (Is gyrating the universal language? Discuss.) I also know kids who use booty, but their context is different than Sir MAL’s boo-tay.
this just in from my 5 year old son…
” A Spongebob toy ? Huh.. is this McDonald’s ?”
” Oh.. KFC ? “
” Oh its Burger king … Where’s King Patrick ? ”
The animation on the TV cuts and the toy was the only thing Mason looked at – the rest of it I’m pretty sure is for us Adults
..Heres a footnote
I found Mason last comment about King Patrick odd? I asked him where did you see King Patrick and played the spot again – nothing…
So I put my awesome research skills to task and searched SpongePedia for
King Patrick episode
http://en.spongepedia.bimserver.com/index.php?title=Rule_of_Dumb_(Episode)
IMO – I feel like saying WOW – not only nail the parents down with the Sir Mixalot track and visuals but the King Patrick tie in
I sure there must be some creative Voodoo at work.
enjoy