Don LaFontaine, the man perhaps best known for “in a world” movie trailers, and arguably the most successful voice-over artist of all time, passed away yesterday afternoon (Monday, September 1, 2008) from complications from lung disease. He was 68. I wish I could say I had worked with the man, but I only came close once – until we found out just how (rightfully) expensive Don’s session fees were.

There are tons of videos about Don and some of his fellow VO artists (check out “5 Guys in a Limo”) on YouTube. Here’s one of my favorites:

In a world without Don, movie trailers and commercials just won’t be the same.